Terms of Reference (ToR) for a Communication Consultant or Consultancy Firm
The National Land Commission (NLC) is an independent Commission established by The National Land Commission Act No. 5 of 2012 pursuant to Article 67 of the Constitution of Kenya, 2010.
NLC has prioritized communications a key strategy and seeks to contribute to effective and responsive communication to enable the Commission to realize its objectives.
The Communication Consultant will work closely with the NLC to develop a communication Strategy for the Commission and oversee its implementation for a duration not exceeding 3 months. The Consultant will undertake the following:
a) Design, coordinate, implement and monitor the communication strategy including a concept and an action plan and visibility plan.
b) Train members of the NLC and relevant staff on the Communications Strategy, including on how to prepare/draft a wide range of materials, talking points, press releases and advisories, news briefs, fact sheets for inclusion in media kits and further public outreach;
c) Advice on corporate branding IPOA (logo, slogan etc) to include actual development of logo
d) Ensure the promotion and increased understanding of NLC’s mandate in the country through the use of diverse types of media and communication tools as appropriate, including utilizing innovative and emerging communication tools and new media in support of the Communications Strategy;
Expected tangible and measurable output(s):A Communication Strategic Plan for NLC with its implementation Plan;All NLC Members trained on the Communication Strategy and on how to prepare media documents;Mapping report on media to include Media Contact list and various mediaProvide a report on the implementation of the Communication Action Plan after the 3-month period.Develop NLC Brand.Advanced University degree in Journalism or Communications from a recognized University;At least seven (7) years of experience in Kenya in conceiving and implementing Communication StrategiesExcellent verbal and written skills in both English and Kiswahili;Strong understanding of outreach and advocacy.Demonstrated written and oral communication skillsStrong project management skillsExcellent organizational, prioritization, and customer service skillsAbility to set goals and timelines and to work on deadlinesAbility to work and communicate effectively with a variety of people, both internally and externallyAble to work independently with minimal supervisionThe consultant/firm should propose a schedule not exceeding 3 months and resources required to complete the activity’s objectives. The proposal should include a detailed work plan and budget of activity undertaking.
Proposals should be submitted to by 21st June 2013 via email to lmwelu@kenyati.com
Firms/consultants who had previously applied do not need to resend in their applications
