Job Holder: Vacant
Supervises: 6
Department: Marketing & Corporate Affairs
Reports To: Director, Marketing & Corporate Affairs
Job Purpose: Leadership and management of Company group marketing and brand strategy
Dimensions: The position supervises 6 people
Nature & Scope: The position reports to Director, Marketing & Corporate affairs.
The jobholder is responsible for the management of the marketing and brand identity in order to ensure that the brand equity and market share grows.
Key Responsibilities
1. Marketing
Manage and co-ordinate all marketing, advertising, PR, promotional activities in liaison with the business unit leadersLiaise with the advertising company.Responsible for the Company’s website, including content development and continuous updating of the website and intranetCo-ordinate and support development of a wide range of innovative productsSupport and facilitate development and implementation of regional strategic market plans for the business units.Develop promotion materials to assist business units in marketing activitiesPrepare the marketing budgetsManage the productivity of the marketing plans and projectsMonitor, review and report on all marketing activity and resultsDemand generation – develop the strategy and manage the marketing programs that drive demand for your productsDevelop product positioning and messaging that differentiates your products in the marketSales enablement – communicate the value proposition of the products to the sales team and develop the sales tools that support the selling process of your productsProduct launch – plan the launch of new products and releases and manage the cross-functional implementation of the planMarket intelligence – analyze the buying patterns/behaviour2. Brand development and managementSteward of the brand that supports our new brand promise, brand vision, brand position, brand architecture and achieves overall business goals for the brandEnsure that all brand assets are effectively managed to deliver a strong Company brand and grow brand equity.Responsible for event management and corporate sponsorship activities including corporate brand advertising, promotions etc.In conjunction with the human resources and operations departments, ensure that the Company brand promise is internalized by all employees and financial advisors through active review, monitoring and supervisionWork closely with Advertising agencies and PR consultants to ensure that the brand internalization and re-branding project is effectively executed and the goals and objectives of the exercise are achieved within reasonable time frames.Plan, strategize and execute marketing designs and activities to establish and maintain brand presence in the market.Ensure that the Company brand name, logo, colour and symbol are correctly displayed on all stationery and corporate communication materials and that all offices are appropriately branded.Develop a brand positioning that differentiates Company from its competitors and provides value proposition and excellent relationship with our customers. Assist the business units to live the values, culture and practice company policies.Engages, inspires and galvanizes the organization around the brand vision, position and strategies so they are clear in bringing them to life in their areas of functional expertise.Participates on a cross-functional team to develop new products following the process, including analyzing information to help set the sales forecast and financials and writing concept statements for consumer testing.Conducts analysis and periodical review the brand, competition, customer and consumer trends to enhance the brand’s equity and marketplace performance.Analyzes and provides consumer, category, and brand information to support channel marketing and sales in category management and sales presentations.Provides direction for key customer innovation summit presentations.Develops growth targets, business objectives and brand strategies for the brand that aligns with Company business plan.Leads brand planning process by developing and executing annual brand target setting & innovation review and brand strategy review. Participate in and contributes to annual brand operating plan reviews. Ensure consistency of brand identity by reviewing the corporate identity manual, setting templates for the organization.Top of mind brand awarenessBrand internalization successfully implementedEffective execution of communication strategyWell managed PR programmesWell established CSR agendaWell maintained company imageWorking within budgetsInnovative productsQualification, knowledge, experienceBachelor’s degree in Business or social sciencesMBA in marketing, PR and brand managementProfessional marketing qualification e.g. CIM or equivalent5years experience in a similar positionExcellent written and oral communication skillsExcellent interpersonal and presentation skillsAbility to interact with employees and establish credibly across all levels in the organizationAbility to interact and gain trust from people within and outside the organizationStrong influence skills, drive and commercial instinctsFlexibility and adaptability