Job Title: Marketing Manager
Number of Positions Open: 2
Reports To: Commercial Director
Location: Nairobi, Kenya and Tanzania
Closing Date: Open Until Filled
Summary
Our client is in manufacturing and selling cement, mining and processing industrial Minerals and chemicals; and trading in building products in Kenya, Tanzania and South Africa.
They are looking for an individual who should have a strong marketing background. Understanding of Civil Engineering is an added advantage. Strategic thinker with leadership skills and the kind of attitude required to run his own company.
Primary Responsibilities
Number of Positions Open: 2
Reports To: Commercial Director
Location: Nairobi, Kenya and Tanzania
Closing Date: Open Until Filled
Summary
Our client is in manufacturing and selling cement, mining and processing industrial Minerals and chemicals; and trading in building products in Kenya, Tanzania and South Africa.
They are looking for an individual who should have a strong marketing background. Understanding of Civil Engineering is an added advantage. Strategic thinker with leadership skills and the kind of attitude required to run his own company.
Primary Responsibilities
- Responsible for the design and execution of marketing strategies, policies and programs for company products to further company’s sales objectives.
- Participate in the development and implementation of the brand strategy to raise brand awareness, visibility and positioning hence increasing product/service value in the market
- Oversees & co-ordinates the planning, development and execution of advertising campaigns to improve product visibility
- Plans, co-ordinates and implements effective marketing campaigns by ensuring that the message projected portrays the company image and reaches target audiences.
- Develops and revises marketing plans through analyzing customer preferences, trends, profiles and identifying factors that influence or determine customer behavior in order to advise management on marketing trends and issues.
- Co-ordinate market research studies to determine potential sales of a product or service. Analyses sales coverage, market size, competitors,
- penetration and product preferences
- Responsible for managing and monitoring the launch & post launch phases of the product lifecycle as well as oversee promotional activities.
- Managing & building customer relationships for both existing customers and prospective clients for effective customer retention management.
- Preparation, monitoring and reporting the Marketing budget.
- Monitor regional and local market trends and ensure that all opportunities are optimized to penetrate new markets.
- Ensure that the Company’s official website is effectively used as a marketing tool to reach potential customers and reflects current products and services.
Key Relationships:
Internally:
Internally:
- Management Team: Development and implementation of marketing strategies
- All Staff : Get all staff involved in marketing activities
Externally:
- Media houses: Media briefs and publicity.
- Advertising agencies: Advertising designs and execution
- Competitors: Market information
Educational Requirements:
Key Qualifications:
Key Qualifications:
- Degree in Marketing or any other Business related discipline
- Diploma in Civil Engineering
- Five to seven years experience in Marketing or related role
- At least two years management experience in a commercial business setting
- Good communication & interpersonal skills
- Microsoft Office and Ms Project proficiency
Interested candidates holding the necessary requirements, good performance and / or references are encouraged to apply with detailed CVs, inclusive of names and contacts of 3 referees, current telephone number and email address by :
Send CV to: recruiter@personnelresource.com
Only short listed candidates will be contacted.
“Personnel Resource is an equal opportunity employer”