The Catholic University of Eastern Africa (CUEA) is seeking to recruit a dynamic, qualified and result oriented person to fill the position of Corporate Communications Manager.
Job Purpose:
To develop and implement communications and marketing strategies towards the attainment of the University’s Strategic objectives. He/she shall evaluate customer research, market conditions, and implement marketing plan changes, and oversee all marketing and advertising activities.
Reporting: The job holder reports to the Deputy Vice-Chancellor Administration.
Duties and Responsibilities
- Develop and implement a comprehensive and integrated communications strategy that positions CUEA as the University of Choice in the region and beyond;
- Formulate and implement viable marketing strategies with specific objectives and targets that give CUEA a competitive edge in service provision;
- Oversee production of news and feature stories, publicity materials, press releases, photographs, videos, marketing resources and other strategic and targeted communications as required;
- Manage and coordinate all marketing and advertising activities of the University;
- Design, implement and facilitate annual marketing plan for the University;
- Conduct market research to determine customer requirements for existing and future academic programmes and courses;
- Oversee the University’s electronic marketing efforts including supervision of content, website design and maintenance;
- Analyze customer research, current market conditions and competitors information;
- Monitor and evaluate marketing strategies and programmes to determine their effectiveness;
- Prepare monthly and annual reports of the CUEA’s marketing activities;
- Determine and manage the University’s marketing budget; . .
- Oversee design, production and distribution of promotional communication materials;
- Plan and manage rapid response communications in situations of organizational crises;
- Develop and maintain professional contacts with key print and broadcast media in Kenya, regionally and internationally;
- Ensure proper management of all CUEA events;
- Cultivate a customer-oriented culture amongst CUEA staff by devising and implementing various awareness creation and capacity building approaches in liaison with the Human Resources Manager;
- Lead the University’s commitment to long term Corporate Social Responsibility (CSR) by developing appropriate strategy and giving concise direction, priority and mode of implementation;
- Manage the University’s external agency, commissioning and overseeing the drafting and editing process for all internal and external (press) releases;
- Provide counsel to senior executives on messaging and media relations;
- Identify new program opportunities to enhance the University’s ¡mage as a socially responsible University;
- Be able to identify potential corporate crisis and have the ability to identify strategies to handle those risks and accordingly advise management e.g. strikes;
- Develop job description for other personnel(s) required to serve in the same office with or under him/her;
- Periodically direct the University on viable ways of branding and rebranding CUEA— that is, build and maintain the corporate brand;
- Perform any other tasks as assigned by the Deputy Vice-Chancellor Administration.
Education and Experience:
- A holder of at least Master of Arts degree in Mass Communication from a recognized University with a specialization in Corporate Communication;
- At least 5 years working experience in a similar position;
- Proficiency in Computer application packages;
- Proven experience in customer and market research;
- Exhibit experience in successfully implementing CSR or media campaigns; Knowledge in audio-visual productions and print media will be an added advantage.
The Person:
- Must be a mature person in age and character — at least 30 years;
- Must possess excellent written and verbal communication skills;
- Must demonstrate high level of maturity and integrity;
- Be able to work under minimum supervision;
- Have excellent computer skills;
- Must have good problem analysis and problem-solving skills;
- Must have outstanding interpersonal and marketing skills;
- Must exhibit good knowledge of the trends of higher education in the region and beyond;
- Must have general know-how of the functioning of various media e.g. their writing styles, presentation styles, media language, etc;
- Should be on top of (general) current affairs/topical issues;
- Must have good command of spoken and written English and Kiswahili languages — working knowledge in any major foreign language will be an added advantage.
Applications should reach the Human Resources Manager on or before 22nd July 2011.
Applicants should enclose a C.V., copies of relevant certificates and three reference letters from recognized persons/institutions.
NB: Only shortlisted candidates shall be contacted.
The Catholic University of Eastern Africa (CUEA),
P.O. Box 62157 -00200 Nairobi, Kenya
Tel: +254-20-8891601-6, 88900234
Wireless: +254-020-2525811-5
Mobile: +254-20-734-066 915 and +254-20-722-509 811 -2
Fax: +254-20-8891 261 and 8891084
Email: admin@cuea.edu
Website:
www.cuea.edu 
