Summary of Key Responsibilities:
Contributing to strategic and tactical brand plan development and implementation on the company portfolio.
Coordinating the implementation of approved annual brand plans in the main On Trade and Off Trade Channels
Assist with the effective management and use of A&P to drive a positive ROI
Main Responsibilities:
Brand Planning and Management: Assist the Marketing Manager in delivering the annual brand plans for the portfolio of key brands. Contribute to the development of innovative consumer programs (which include above the line, below the line and trade facing programs) including an inclusion of influencer marketing activities. Assist with development and implementation of a digital plan per brand with focus on Social Media and content generation
Competitive Analysis and Implications: Assist with the development of the Strategic Brand Review by analyzing category opportunities, identifying key consumer targets, innovation opportunities and activation strategies
Reporting: Assist in the analysis and reporting of competitor activities and market trends to identify salient business issues/ opportunities, working with Area Sales/ Marketing teams as necessary
Collaboration & Integration: Coordinating cross-functional internal and agency working teams to ensure activities are in compliance with approved brand plans
Other Functional Responsibilities:
Contribute to the efficient management of brand A&P budgets (do more with less)Communications of brand standards, plans, strategy, and marketing programs to key stakeholders (internal & external)Regular brand performance and health reviews, tracking and reportingApprove tactical marketing activities in consultation with the Marketing ManagerAssist in managing various brand initiatives executionAssist in sponsorship management & execution in coordination with Events teamSupport the commercial and Marketing team with POS, product and other logistics for brand programs as requiredDesired Skills and Experiences:Bachelor’s Degree-preferably in Business Administration with a concentration in Marketing. Professional Chartered of Marketing accreditation will be an added advantageProficiency in MS Powerpoint and ExcelMinimum 5 years solid marketing experience in Multi-national FMCG environmentSolid experience in strategy/ brand development, including brand positioning and brand building activitiesShould be able to make presentations to the press and clientsGood understanding of digital marketingString leadership/ management skillsString business acumenSense of entrepreneurshipString project management skillsExcellent verbal and written communication skills as well as outstanding aptitude for time managementThoroughness, creativity, interpersonal awareness, relationship management and influencing skills as well as proficiencies in problem solving, and the ability to multitaskMust be flexible and ready to work late nights and on weekendsAll interested candidates should send their applications to mycv@myjobseye.com. Only shortlisted candidates will be contacted.