Responsible for developing and maintaining sales and marketing strategies to meet organizational objectives.
Evaluates customer research, market conditions, competitor data and implement sales and marketing plan changes as needed.
Oversees all marketing, sales, advertising and promotional staff and activities.
Generic Job Profile
- Demonstrates technical sales and marketing skills and product knowledge
- Develops annual sales and marketing plan in conjunction with sales department, which details activities to follow during the fiscal year, which will focus on meeting organizational objectives.
- To manage the Sales and Marketing Department Budget. Delivery of all marketing activity within agreed budget. Direction of marketing/ sales staff where budgets are devolved.
- Managing the entire product line life cycle from strategic planning to tactical activities.
- Specifying market requirements for current and future products by conducting market research supported by on-going visits to customers and non-customers.
- Driving a solution set across sales and marketing teams through market requirements, product contract, and positioning.
- Developing and implementing a company-wide go-to-market plan, working with all departments to execute.
- Analyzing potential partner relationships for company product lines.
- Extensive experience in all aspects of developing and maintaining marketing strategies to meet organizational objectives.
- Strong understanding of customer and market dynamics and requirements.
- Willingness to coach and develop sales professionals.
- Proven ability to oversee all marketing, advertising, sales and promotional staff and activities
Key Performance Indicators
- Increase in sales volume and market share
- Develop sound relations with customer base and business partners.
- Executing innovative sales and marketing strategies
- Implementing sound processes and systems
- Build trust, value others, communicate effectively, drive execution, foster innovation, focus on the customer, collaborate with others, solve problems creatively and demonstrate high integrity.
- Maintain professional internal and external relationships that meet company core values.
- Proactively establish and maintain effective working team relationships with all support departments.
Key Competence
- Customer Management, Negotiation and influential, Execution of business plans, Sales Analysis,
- Developing and leading people, Planning and organization, Innovative and Proactive, Self Starter
Qualification and Experience
- Degree in a Business Related Field with a concentration on marketing
- 5 years sales and marketing experience including field based exposure in vehicle tracking and fleet Management Industry.
- Previous working experience in car tracking in Kenya will be a straight advantage.
Gross salary Minimum of Ksh: 140,000, House, transport, medical
Qualified candidates should send detailed C.V to henry@myjobseye.com quoting your current salary.
Please indicate position applied for on your Email subject line.