Regional Marketing Manager - East Africa
Context:
Multicultural environmentDynamic ever changing environmentTechnological EnvironmentAfrican continentCustomer Focused environmentMedia EnvironmentDynamic expanding companyCompetitive environmentAdvertising agenciesCorporate Africa Management and Senior Manager-MarketingAfrica Corporate Marketing/Customer Service/OperationsRegional Director, GM’s and in-country Marketing ManagersAssist in the development and implementation of Marketing Strategy for East AfricaDevelop Brand Building and retail campaigns with the view to increase subscriber growthMonitor Marketing Expenditure and additional budget requirementsEnsure corporate identity and brand guidelines are adhered to by in-country marketing managers and all communication partnersAssist with the planning and development of Media Scheduling and Implementation of Country Specific Marketing and Advertising plansAssist with planning of in—country events (In accordance with country strategy)Support Sales and Churn Management FunctionsEnsure effective management of advertising agenciesCo-ordinate point of sale and promotional. itemsCompile monthly reports to Senior Marketing Manager and Regional DirectorConduct post campaign analysis after each campaignBuild and maintain good working relationship with Sales and Marketing staff, other support functions, RD’s and GM’sEnsure advertising campaigns are in line with brand promiseManage the launch of new channelsDevelop and implement digital marketing campaignsExtensive travel, across the East Africa Region and South AfricaMarketing degree (Minimum)Understanding of marketing to diverse regional and cultural groupsMinimum 5 years working experience in Marketing, especially brand communicationAdvertising/Brand management specialization qualification advantageousKnowledge/experience of working with and managing advertising agenciesTrack record of development and implementation of Marketing strategiesMedia/FMCG backgroundExtensive understanding of East African RegionCultural sensitivityAdministrationFlexibilityTeam playerCommunication: Verbal and writtenDiplomacy and tactInterpersonal skillsCreativityRelationship buildingListening skillsAnalytical skillsComputer skills: MS Word, Windows, Excel and PowerPointSelf motivatedPassion for the African continentAttention to detailInterpersonal skillsApproachabilityInitiativeDrive and EnergyDecisivenessService OrientedFlexibilityAbility to work under pressureConfidentialityApplicants should submit their CV to email address: jobs@hcsafrica.com marked “East Africa Regional Marketing Manager” in the subject line.