Sales and Marketing Manager Job Opportunity in Kenya

Dynamic People Consulting is recruiting for a Sales and Marketing Manager for one of its clients.

Job Objective / Summary

To coordinate the activities of the products and to provide up to date market dynamics and after sales service.

Description of Duties

• Identify and analyze an organization’s strengths and weaknesses, and respond to opportunities and threats in the marketing environment
• Set goals for market share and growth
• Develop and implement appropriate strategies by selecting, segmenting and targeting markets, and promoting products and services to those markets
• Make decisions regarding products such as labeling or packaging
• Undertake new-product development
• Determine a pricing approach
• Ensuring product availability at all levels of distribution
• Carrying out market research and analysis of consumer needs
• Monitoring distributor performance
• Manage distribution channels such as shops and wholesalers
• Make decisions regarding the distribution of products (such as taking of orders, warehousing, stock control and transport), manage store image or undertake direct marketing
• Develop plans in relation to advertising, sales promotion, public relations, personal selling and sales management
• Undertake marketing audits to monitor sales performance.
• Working with, and gaining the co-operation of people in specialist areas such as technical experts, production managers, accountants and advertising agents.
• In liaison with the General Manager, develop the company's advertising strategy and liaise with advertising agencies to create the company product or image,
• Prepare budgets and develop promotional and sales support materials.
• Maintain and direct the product's image in the market, decide which new products meet market trends and those that need to be phased out.
• Coordinate and develop the marketing activities of the company over the Internet, email and other electronic mediums, including online promotion, sales and communication.
• Plan and coordinate the activities of the sales team,
• Monitoring performance of all Sales representatives,
• Interlinking the department with other departments,
• Control product distribution, monitor budget achievement,
• Formulation and evaluation of sales targets,
• Soliciting for business in new and untapped markets,
• Liaising with merchandisers for market feedback
• Train and motivate personnel, and prepare forecasts marketing communications, direct marketing and telemarketing.
• To carry out any other duties that may be assigned by the Management from time to time.

Professional Qualifications

• Bachelor of Commerce-Marketing
• MBA Marketing major
• Five years progressive working experience in advertising, sales and marketing
• Documentation of brochures sales kits and product journal
• Market research
• Experience in product launches, branding, exhibitions, road shows.
• Customer care skills
• Above average data entry and transaction speed.
• Telemarketing

Personal Traits, Qualities and Aptitudes

• Great interpersonal skills
• Perform a variety of duties often changing from one task to another of a different nature without loss of efficiency or composure.
• Accept responsibility for the direction, control and planning of an activity
• Works with minimal supervision
• Relate to others in a manner that creates a sense of teamwork and co-operation
• Maintain effective communication with your colleagues, both junior and senior

If you meet the above qualifications please send a cover letter stating your current salary and expected salary together with a recent curriculum vitae to recruitment@dpckenya.com

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