Company Profile: Our Client is a manufacturing company that deals in confectionery, footwear and stationery
Industry: Manufacturing
Job Title: Brand Manager
Main Duties and Responsibilities:
Industry: Manufacturing
Job Title: Brand Manager
Main Duties and Responsibilities:
- Implements agreed activities, launches and promotional campaigns as per the approved schedule
- Collects signals from the market to keep in touch with market developments, externally and internally
- Monitors and evaluates own performance against the implementation plan and targets and reports to the DGM
- Involved in the development of activity budget that are in conformity with the brand marketing budget, in consultation with the DGM
- Tracks expenditure against the approved budget and highlights problem areas for action
- Prepares and submits expenditure reports to the DGM
- Maintains information and documentation for the brand
- Briefing agencies, suppliers and research companies
- Follows up to ensure accurate and timely execution of briefs
- Participates in field promotional activities alongside the commercial team and agencies
- Checks for and assess the impact of marketing activities and reports to DGM
- Periodically visits the trade to check brand performance on the ground
- Involved in sharing brand/promotional activities etc with the commercial team and other stakeholders
- Regularly seeks information on competitor activity from the sales team to differentiate the product or product family within a specific market
- Involved in the resolution of issues and problems that will affect product's success
- Liaises with the finance department in respect to budgeting and budgetary control
- Maintains close relationship to customers for awareness of customers' needs and perspectives
Skills & Qualifications:
- Minimum 2-3 years brand management experience in FMCG
- University Degree in business, sales or marketing field
- Advanced degree in business management & marketing, project management is an added advantage
- Having handled FMCG brands in various East African countries will be an added advantage
- Able to operate in a performance driven organization
- Knowledge of English and Kiswahili
- IT proficient
Kindly also mention your current/ last salary and benefits.
Only shortlisted candidates will be contacted
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