The Catholic University of Eastern Africa (CUEA) is seeking to recruit a dynamic, qualified and result oriented person to fill the position of Corporate Communications Manager.
Job Purpose:
To develop and implement communications and marketing strategies towards the attainment of the University’s Strategic objectives. He/she shall evaluate customer research, market conditions, and implement marketing plan changes, and oversee all marketing and advertising activities.
Reporting: The job holder reports to the Deputy Vice-Chancellor Administration.
Duties and Responsibilities
Job Purpose:
To develop and implement communications and marketing strategies towards the attainment of the University’s Strategic objectives. He/she shall evaluate customer research, market conditions, and implement marketing plan changes, and oversee all marketing and advertising activities.
Reporting: The job holder reports to the Deputy Vice-Chancellor Administration.
Duties and Responsibilities
- Develop and implement a comprehensive and integrated communications strategy that positions CUEA as the University of Choice in the region and beyond;
- Formulate and implement viable marketing strategies with specific objectives and targets that give CUEA a competitive edge in service provision;
- Oversee production of news and feature stories, publicity materials, press releases, photographs, videos, marketing resources and other strategic and targeted communications as required;
- Manage and coordinate all marketing and advertising activities of the University;
- Design, implement and facilitate annual marketing plan for the University;
- Conduct market research to determine customer requirements for existing and future academic programmes and courses;
- Oversee the University’s electronic marketing efforts including supervision of content, website design and maintenance;
- Analyze customer research, current market conditions and competitors information;
- Monitor and evaluate marketing strategies and programmes to determine their effectiveness;
- Prepare monthly and annual reports of the CUEA’s marketing activities;
- Determine and manage the University’s marketing budget; . .
- Oversee design, production and distribution of promotional communication materials;
- Plan and manage rapid response communications in situations of organizational crises;
- Develop and maintain professional contacts with key print and broadcast media in Kenya, regionally and internationally;
- Ensure proper management of all CUEA events;
- Cultivate a customer-oriented culture amongst CUEA staff by devising and implementing various awareness creation and capacity building approaches in liaison with the Human Resources Manager;
- Lead the University’s commitment to long term Corporate Social Responsibility (CSR) by developing appropriate strategy and giving concise direction, priority and mode of implementation;
- Manage the University’s external agency, commissioning and overseeing