Our client, a leading Insurance company has created this new cross cutting role with the intention of improving its capacity to collect quality data and analyse it to measure and evaluate the performance of its products & services in the market.
Reporting to the Chief Executive, the successful candidate will be responsible for the development and updating of the company’s monitoring and evaluation framework, providing overall leadership in planning, designing and executing research projects. He/She will also coordinate multidisciplinary teams to facilitate and drive innovation in the business, provide technical & analytical input into new product concepts and spearhead gathering & analysis of market intelligence.
The key responsibilities of the position include:Providing strategic leadership in developing and updating the company’s research policy and strategies;Monitoring and evaluating performance of existing products including market share, pricing and distribution;Identifying trends indicated by new product roll-outs of competitor products and services;Collecting and analysing market data to measure the effectiveness of marketing, advertising, and communications programs and strategies;Spearheading and coordinating research assignments in priority areas and ensuring that results of the researches are put to good use;Identifying data worth collecting, analyzing and keeping, developing databases and ensuring that they are up to date;Making presentations to management and the board on a regular basis.Education, experience and other requirements
Applications are invited from Kenya citizens who satisfy the following requirements:-Hold a university degree preferably at master’s level in Economics, Mathematics Commerce, Business Administration or related fields from a recognized University;Have a minimum of seven years’ experience ¡n market research of which at least 3 years should be in a management role in the financial services sector;Have mastery of modern research techniques, including online surveys and a demonstrated ability to adapt to emerging technologies;Have the proven ability to test research findings and hypothesis;Have well developed communication skills including the ability to develop proposals, concept papers, and comprehensive reports;Show evidence of ability to handle multiple and conflicting priorities, and to deliver quality results ahead of schedule. Ref. No:418/BRIFNThis position offers not only a competitive remuneration but also the rare opportunity to impact positively the overall performance of the company; there are excellent prospects for advancement .
Send your application letter and CV- do not attach certificates/testimonials and state how your experience matches the specification, quoting job Ref. No. to hawkins.associates@khigroup.com
