Job Title: Marketing Officer
Location: Kisumu
Company Profile: A social enterprise carrying out sustainable humanitarian work. We are unique in addressing transport for reliable healthcare delivery in Africa. We are at the cutting edge of a new way to solve development issues and build solutions that will last.
Our vision never wavers: it is of a world in which no one will die of an easily preventable or curable disease because barriers of distance, terrain or poverty prevent them from being reached.
Main Purpose of the Job
The marketing officer is responsible for the development and implementation of the marketing programme in Kenya.
Supporting the programme director, the marketing manager is key in helping achieve the mission and vision in the Kenya programme. In part, this is through the identification of potential appropriate customers to deliver health impact in a way that is consistent with values and that is financially viable.
Additionally, relationship building with existing customers and building contact with new customers is critical in helping to secure the programme’s future financial sustainability.
The marketing manager will be capable of bringing in new business required to shape and grow the in-country programme. This will need to be done in geographical areas and to organisations agreed with the programme director to ensure a holistic programme strategy.
Development of new customership relationships will need to be reported to the programme director and the UK office in line with 3P framework to ensure that progress is monitored and reported in a structured way.
Main Responsibilities
Location: Kisumu
Company Profile: A social enterprise carrying out sustainable humanitarian work. We are unique in addressing transport for reliable healthcare delivery in Africa. We are at the cutting edge of a new way to solve development issues and build solutions that will last.
Our vision never wavers: it is of a world in which no one will die of an easily preventable or curable disease because barriers of distance, terrain or poverty prevent them from being reached.
Main Purpose of the Job
The marketing officer is responsible for the development and implementation of the marketing programme in Kenya.
Supporting the programme director, the marketing manager is key in helping achieve the mission and vision in the Kenya programme. In part, this is through the identification of potential appropriate customers to deliver health impact in a way that is consistent with values and that is financially viable.
Additionally, relationship building with existing customers and building contact with new customers is critical in helping to secure the programme’s future financial sustainability.
The marketing manager will be capable of bringing in new business required to shape and grow the in-country programme. This will need to be done in geographical areas and to organisations agreed with the programme director to ensure a holistic programme strategy.
Development of new customership relationships will need to be reported to the programme director and the UK office in line with 3P framework to ensure that progress is monitored and reported in a structured way.
Main Responsibilities
- Ensure that the mission and vision are always maintained and upheld and that the humanitarian focus is unwavering
- Ensure that the good name, reputation and image are constantly upheld and enhanced
- Set a marketing strategy and plan in accordance with the in-country business strategy and under the guidance of the programme director with support from the UK marketing manager
- Delivery and implementation of the marketing plan with support from the UK
- Work with the programme director to develop a clear product proposition based on in-depth customer insight that will ensure the long-term financial sustainability of the programme – identifying and analysing new business opportunities for the organisation and feeding this information through to UK Finance, Operations and Marketing
- Keep abreast of market changes including competitor and customer activity
- Ensure that the programme remains financially viable through the careful research of the financial backing of potential customers before relationships are developed
- Identify new clients and effectively manage relationships with existing customers making sure that we are meeting their needs in a way that is financially competitive and cost effective with input from the programme director
- Attend customer meetings to contribute to the sales process
- Maintain a holistic overview of the country strategy, monitoring and reviewing your performance against targets set with the programme director. Quarterly reviews between the marketing manager and the programme director will review performance against these agreed targets
- Write content for marketing material, press releases, external publications, newsletters and case studies, promotional offers and presentations in line with our brand guidelines to support the provinces in sales of product
- Ensure that marketing activity is recorded and reported via a dashboard report to the programme director and the UK so growth and customer acquisition and retention can be monitored
- Work with customers to ensure that the correct documentation is in place and that relationships are developed in a timely and appropriate manner.
- Welcome external visitors
- Engage in cross-programme mentoring where required
- Visit the UK support centre when called upon to do so
- Participate in the formulation of policies and plans when asked for contribution, highlighting key development ideas to the programme director
- Participate in the growth and development internationally.
Competencies and qualities
- Disciplined, with strong organisational and administrative skills
- Skilled in time management and prioritisation
- Able to take step back and retain an overview of the big picture
- Able to take direction and adapt working practice to suit the needs of the programme
- Knowledgeable about trends, practices, and policies affecting the industry and business, have a firm understanding of competitors and a good grasp of effective strategies and tactics that work in the marketplace.
- Able to identify people’s motivations and negotiate skilfully
- Open, friendly, and have an approachable persona
- Understanding when approached with a problem
- Fluent in spoken and written English, with excellent writing skills and the ability to adapt your writing style to high-level reports and presentations to customer-focused marketing materials.
- Able to understand the reasons why stakeholders, clients and staff members behave in certain ways – and use that understanding to shape communications
- Proactive and show a strategic approach to collaborating with different organisations and customers
- Able to network and leverage contacts that are made
- Strongly motivated to maintain high levels of sales performance in challenging circumstances
- Energetic, resilient and results-oriented, capable of working to tight deadlines under
Only shortlisted candidates will be contacted
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