The Strategic Marketing Department is driven by creativity and innovation and fosters a culture of high-performing marketers who deliver outstanding results to our entire subscriber base.
To reinforce our position as clear market leaders, we are looking to fill the following position:
Advertising Manager
Ref: SM_AMFS_ June 201
Reporting to the Senior Manager - Advertising, the job holder will be required to work in partnership with assigned departments and the advertising agencies to ensure that the Advertising strategy is executed in line with the Business strategy.
As a custodian of the Safaricom brand, assist in development of Strategy, positioning, look and feel for various customer segments as well as manage all advertising and promotional material for the same.
This role also aims to provide support, guidance and best practices in advertising management, advertising competitor analysis and developing marketing collateral for all channels of communication in assigned business segments.
The job holder’s key responsibilities will be to:
- Management of the Creative Agency to deliver according to strategy and manage the creative process to ensure delivery of above the line, below the line and digital advertising materials for execution.
- Internal coordination of advertising and promotional briefs to deliver world-class advertising. Proofing final artwork and securing endorsement.
- Innovation in Advertising practice and programs: understand the consumer issues from research and learning and apply back into the advertising practices; Analysis of the industry and competitor issues as well as benchmarking in other industries to stay abreast of issues.
- Budgeting and cost control: Ensuring that Safaricom procurement policies are adhered to as well as agreed costings and processes; monitoring and reporting on the performance of the Agency and expenditure of the advertising budget to drive increasingly efficient ROI
- Prepare activity reports. Manage and monitor electronic, print and digital outdoor advertising for Safaricom; prepare advertising studies for the group and manage the back up of advertising materials.
The ideal candidate should possess the following:
- A business related degree.
- Experience in an Advertising function with a focus on brand management, advertising, promotions for at least 6 years. Advertising agency experience will be a strong advantage.
- Strong creative and conceptual skills.
- Attention to detail with excellent interpersonal and communications skills
- An excellent planner and organizer
- Highly results and performance oriented.
- Excellent Negotiation/Influencing and Presentation skills.
